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Industry’s fastest-growing lead management company expands customer success operations.

San Mateo, CA (PRWEB) August 20, 2008 — Lead management software vendor Marketo today announced it signed a company record fourteen customers in the month of July, solidifying its position as the fastest-growing company in its space, with over 60 customer wins in under five months. Marketo’s growth has been fueled by a commitment to driving customer success and delivering marketing automation software that’s both powerful and easy-to-use. The company’s momentum was also recognized by the venture community last week with $8 million in Series B funding from Storm Ventures and InterWest Partners.

“Because Marketo is extremely intuitive, we’ve been able to hit the ground running with more sophisticated email marketing campaigns, and at the same time, Marketo’s customer success program ensures that we’re starting off on the right foot and will get the most from our investment,” said Patrick Grogan, director of marketing at Sabrix, Inc., the leading provider of transaction tax management applications for companies of all sizes. “After using Marketo for just a month, we’re already seeing great benefits and are excited to continue increasing the volume and sophistication of our campaigns for a greater return on our marketing spend.”

In addition to Sabrix, new Marketo customers in July include Alight LLC, maker of Alight Planning financial planning and analysis software; Anoto Group AB, the pioneering leader of digital pen & paper technology; and Electronic Ink, the leading design consultancy dedicated to improving how people interact with technology, environments, and one another. Other new customers for July include agency partner eMarket2, a UK-based specialist business-to-business marketing agency; Intronis Technologies, a leading provider of online data backup, archiving and recovery services; and Snowbound Software, the premier provider of document viewing and conversion technology to accelerate the document lifecycle.

“I’m delighted to welcome a record number of new customers to the Marketo community,” said Phil Fernandez, president and CEO of Marketo. “The commitment to customer success is the defining element of our company culture. In the last month, we’ve doubled our resources focused on customer success and operations, and are prepared to continue to invest in building a world-class business capable of driving success for thousands of customers. Not only are we setting the standard in the industry for innovative and easy-to-use marketing automation software, but we’re also defining a new level of customer service and commitment to customer success.”

As rapid customer growth, new funding, and expanded operations propel Marketo into a market leadership position, industry recognition also confirms Marketo’s status as the company setting the agenda for lead management innovation. Marketo customer Acteva, the trusted leader in online event registration, ticketing and payment management services, will present their real-world success story at the MarketingSherpa B-to-B Demand Generation Summits in Boston and San Francisco in October. Jon Miller, Marketo VP of marketing and author of the widely-read Modern B2B Marketing blog, has been selected to speak on two panels at the Online Market World event in October in San Francisco the same month, and Marketo Board of Advisors member Susanne Lyons, former CMO of Visa, will also speak at Marketing Connections (MCONN) in Las Vegas.

About Marketo:
Marketo (http://www.marketo.com) is the leading provider of sophisticated yet easy B2B marketing automation software that helps marketing and sales at large and mid-sized companies work together to drive revenue and improve marketing accountability. Marketo’s demand generation solutions automate and measure lead management activities — including email marketing, lead nurturing, and lead scoring — to help marketing and sales generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Marketo’s Modern B2B Marketing blog and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results.

For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.

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[Via PRWeb: Technology]