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Survey Shows What’s Hot in Business Software
Capterra, Inc. releases where business software buyers plan to spend their money.
Arlington, VA (PRWEB) August 21, 2008 — Project Management leads the list of software that businesses are looking to buy. More than one thousand respondents took part in a Capterra survey administered by MarketTools. Of those surveyed, nearly a third said they are considering buying Project Management software in the next year. Also big on the list– Customer Relationship Management software, with 22% of those surveyed considering a purchase.
Other software that made a showing on the “to buy” list includes:
Content Management 19%
Email Marketing 15%
Website Monitoring 14%
Performance Appraisal 13%
Web Collaboration 11%
Applicant Tracking 10%
Additional interesting findings include:
- Forty percent of those surveyed say they will buy new software for their business either this year or next year.
- Twenty-two percent plan to increase their software spend, while only 15% said their spending will decline.
- Available features and usability are the leading factors that impact software purchase decisions, with 70% of those surveyed calling those qualities “Very Important.” Last on the list was brand name, which only 19% labeled as “Very Important.”
About Capterra, Inc.
Capterra is the leading online destination for business software buyers. Capterra.com users can quickly find and compare software solutions from a database of thousands of software companies. Enterprise software vendors can benefit from several performance-based lead generation options. Founded in 1999, Capterra has helped millions of people select the right software solution for their organizations, while providing the ideal online channel for software vendors to reach qualified and active buyers. For more information, call (703) 994-4151 or visit www.capterra.com.
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Thursday, August 21st, 2008 at 7:35 am under
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August 21st, 2008 at 8:07 pm